The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Business development and marketing departments have one common goal: growing the business. When these teams work together, accounting firms see increased visibility, growth, profitability and more.

...tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice. It’s Halloween season—the time for haunted houses, ghost stories, and pumpkin spice ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

Clients sometimes ask us how long their technology implementation will take once they have purchased the software. Frequently, they aren’t particularly happy with the answer: forever. Implementation ...

The relationship between attorneys and marketing and business development professionals in Big Law firms is changing. While the roles were historically viewed as something of "attorney ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

In 2023, what business development trends should we keep an eye on? Over the past few years, businesses have faced immense challenges and undergone a massive degree of change. Contributing factors ...

NEW YORK--(BUSINESS WIRE)--Schulte Roth & Zabel (SRZ) is pleased to announce the addition of Nicole Petrie as the firm’s first Chief Marketing & Business Development Officer, resident in the New York ...

The Association for Accounting Marketing is accepting nominations for the 2025 Marketer of the Year Award. It also launched the Business Developer of the Year award. Senior marketing professionals in ...

Architect business development can be very challenging. It's not a topic that comes up in design school, and many of the practices that firms employ today can simply be categorized under the heading, ...