Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness ...

Many nonprofits struggle with overwhelming challenges: lack of money, lack of employees, lack of volunteers, lack of name recognition and lack of direction. What most nonprofits don’t realize is that ...

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An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

“Fail to Plan, Plan to Fail” has been said time and time again. As we approach the most common planning season for those on a fiscal calendar year, there are some fundamental mistakes that can be ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Keeping marketing communications fresh is always a conundrum for business professionals. To do this, you must continually bring new vigor and energy to your strategies. The rumblings heard most in ...

“I need a brochure” is something marketers often hear from their clients. This tactical request can be easily fulfilled by any capable writer and graphic designer. But, is it really what the client ...

I regularly drive past the office of a certain doctor looking to pump up his business with new patients. His yard signs say, “Accepting New Patients”. I’ve never liked those signs. They make it seem ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...