The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

BOSTON--(BUSINESS WIRE)--Snowplow today announced that it has been recognized as a Leader in the Analytics & Data Capture category in the Modern Marketing Data Stack ...

How hands-on coursework, industry experience, and community prepared APAN graduates to lead in data-driven roles.

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Despite data analytics rarely being utilsed by B2B marketers, its proponents claim that it is the marketers’ single best tool for effective campaigns. Done sensibly, it enables marketers to find out ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Data analytics is a powerful tool that helps practitioners gain a deeper understanding of potential buyers. It’s like having a customized map that sheds light on the specific features and ...