The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Business development and marketing departments have one common goal: growing the business. When these teams work together, accounting firms see increased visibility, growth, profitability and more.

Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Clients sometimes ask us how long their technology implementation will take once they have purchased the software. Frequently, they aren’t particularly happy with the answer: forever. Implementation ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

Smart career development goals help you to plan your marketing career, using the SMART acronym as a guide. SMART career goals are Specific, Measurable, Attainable, Relevant and Time-bound. The SMART ...

Building a successful company almost always involves successfully marketing your product, your service, or yourself. Far too many companies underspend on their customer-facing efforts, or instead they ...

Blackmores Group has announced its newly launched marketing development program, Blackmores Vitality Brand Masters, has received Endorsement from the Australian Marketing Institute (AMI). Blackmores ...

Blue Atlas Marketing, a leading B2B digital marketing and web development agency, has been honored with the Global 100 2026 Award for Best Web Design Company in Texas. The award recognizes the firm’s ...