While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

From exposing marketing’s short-sightedness when it comes to working-class audiences to underlining the importance of getting ...

The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. B2B marketers are eager to jump on board, lead the charge and keep up as the ...

Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven, performance marketing solutions provider's global growth. Every day we hear about the state of the economy, rising inflation ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

Good marketing is a critical piece of any successful business strategy. While quality marketing is effective, it takes time, work and money. It’s a worthwhile investment that packs a punch for the ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...