If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

Today's successful marketer must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and much more. A well-stocked marketing toolkit is necessary to handle ...

While your business plan generally outlines your entire business, a standalone marketing plan focuses specifically, and in more detail, on just that one function. When business owners want to dive ...

Building a successful company almost always involves successfully marketing your product, your service, or yourself. Far too many companies underspend on their customer-facing efforts, or instead they ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Opinions expressed by Entrepreneur contributors are their own. Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

At this point, enough businesses have found success with content marketing for it to merit serious consideration for even the most cautious of businesses. Good content marketing does require a ...