The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

On the surface, differentiating between advertising and promotion can be challenging. Many consumers don't see, or care, about the difference. While the two share qualities and characteristics, there ...

Promotional models remain a key element of effective advertising strategies. By attending gigs and putting in the effort to ...

If you want to get any sort of ROI from your content marketing efforts, creating content is only half the game. To truly succeed, you have to make sure your content is being seen and shared by the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Many marketers are facing unprecedented challenges due to the current high-inflation environment. As with any crisis, it is important for companies to understand how their consumers will likely behave ...