Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. If you don’t have a marketing background, hiring a marketer can ...

Marketing directors are responsible for their company’s marketing and communications strategies, as well as overall branding and image. They prepare annual marketing plans, create a calendar of ...

Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. They handle market research on ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...