Seasonal marketing is one of the most natural elements to leverage in a campaign. Summer serves as a perfect example, but as summer starts winding down and we're entering fall, some businesses are ...

The hard truth is that customer acquisition is getting harder and more expensive. Consumers demand and expect a lot more from brands than they used to. You need to offer personalized shopping ...

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with ...

SINGAPORE--(BUSINESS WIRE)--Standard Digital is here with you on Social Media Marketing Tips! In Hong Kong, digital marketing campaigns and advertising spending make up 42% of Hong Kong advertiser ...

That’s the percentage of Crew’s revenue driven by our side projects last week alone following the launch of one of our latest tools. Every time I see such high ROI on our side project marketing ...

Marketing your services as a financial advisor isn't as hard as it seems. If financial services was a foot race, marketing would be the first giant hurdle you had to leap over, right after the rope ...

Rebecca Hourihan, founder and chief marketing officer of 401(k) Marketing LLC, recently brought her wealth of plan advisory knowledge and her eye for trend-spotting to list some of the top ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

How do you come up with a price for a product that’s never existed before? In his latest episode of Help! My Business Sucks! Andrew Lock shows you how to find a price the market will bear, plus more ...

So, you’re thinking about getting that HubSpot Inbound Marketing Certification? It’s a pretty common goal for folks ...

In the age of short attention spans and ad fatigue, companies are rethinking how they build trust and drive growth. The traditional funnel, ads, clicks, conversions, is being replaced by something far ...

Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...