Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most ...

One of the first steps for any new business, along with creating that all-important business plan and finding the financial support needed to implement the plan, is the creation of a marketing plan.

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...