Retail Media Networks (RMNs) are really just a fancy way of describing retailers’ ability to use their own digital properties to sell advertising to brands, much like a media property would. But there ...

Has social media run it's course? Not likely. Apps like TikTok, Facebook, and Linkedin more popular than ever. But with fewer people finding it useful and a flurry of mental health-related lawsuits, ...

These are people who are ready to spend money, said Bobby Gibbs, a principal in the retail and consumer goods practice at consulting firm Oliver Wyman. “That helps increase the appeal [to advertisers] ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...

Retail media networks (RMNs) let brands reach shoppers directly through retailer's digital platforms. RMNs offer scale, insights, and built-in trust with both brands and consumers. DoorDash Ads and ...

As retailers enter 2025, they face a critical reality: simply having a retail media network is no longer enough. With retail media expected to comprise two-thirds of a projected $67 billion in media ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Celebrity psychologist Dr Phil McGraw is launching a new media network that will provide opportunities for “citizen journalists” to share their stories, less than two weeks after a similar venture ...

It’s location, location, location in real estate. But for most industries, and even not-for-profits, it’s probably connection, connection, connection. With that in mind, Schneps Media has just ...