9-Figure Media Launches Generative Engine Optimization (GEO) Service to Help Brands Dominate AI-Generated Search Results

Figure Media has launched its Generative Engine Optimization (GEO) service, enabling brands to gain visibility in AI-generated search results ...
Morningstar

Marketing Attribution Uses Gurobi to Transform Global Media Optimization

Advanced optimization drives faster decisions and double-digit ROI gains for global advertisers. Gurobi Optimization, LLC, the leader in decision intelligence technology, is helping Marketing ...
Forbes

Ad Engine Optimization: Paid Media In A Privacy-First World

Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...

Evok Advertising Unveils ‘Social Media Advertising Guide’ for 2026 Empowering Marketers with Insights and Results

A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...
techtimes

Beyond Cost Savings: How Data-Driven Insights and Campaign Optimization Define Marketing ROI

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.