Focusing in on the in-store experience, Michaels is introducing a birthday party planning service in the U.S. for children ages 4 to 13, the crafts retailer announced Thursday. Starting at $299, ...
More than 14,000 children have celebrated their birthday at craft retailer Michaels, said Heather Bennett, executive vice president, marketing and ecommerce at Michaels, at the Shoptalk Fall ...
Hoping to inspire a love of crafting at an early age, Michaels has debuted a Birthday Parties offering following a successful pilot in Canada last year. For kids ages four to 13, each two-hour party ...
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