Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. Data analytics can help small ...

Microsoft has acquired ADRM Software, a data analytics firm that builds models for businesses and industry services. The tech giant hopes to combine industry models from ADRM with Azure's vast storage ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...