More than 4,000 app developers will descend on San Jose, Calif., on April 18 and 19 for Facebook’s F8 conference, where, if you believe the rumor mill, Mark Zuckerberg will regale them with splashy ...

If you've been watching the news cycle around app bans and the policies around what is and isn't allowed in the app stores run by Apple and Google, you might have also seen references to "sideloading" ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Facebook today made its mobile app install ads infinitely more attractive ...

The steady stream of updates to Facebook’s advertising platform continues with changes to the Ads Manager Reports and the Mobile App Install Ads tools. Advertising and digital marketing are ...

Explore the 2025 Leon Bet mobile guide: how to download the Android app, install it safely, place bets, manage payments, and ...

This is the first in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in ...

In the U.S., however? Fraud will “only” be 13 percent. Fraud is cyclical, according Scalarr, the company behind the report. Fraudsters and mobile attribution companies are continually engaged in an ...

However, the Xbox Store has officially begin rolling out on the Xbox mobile beta app as of today, and it seems to be pretty ...

It turns out that mobile advertising is one big game. Well, of a sort. When it comes to the rush to advertise on mobile devices, it's not exactly car, beer and packaged goods brands leading the charge ...

Mobile advertising click fraud in India is 2.4X higher than global averages, and mobile app install fraud is 1.7X higher. While global mobile ad fraud averages just over 15%, ad fraud in the Indian ...

The government has ordered mobile manufacturers to preinstall the Sanchar Saathi app to combat IMEI tampering. This latest ...