A recent mobile banner ad from Target enabled viewers to move through a selection of different products and tap a button to make a purchase in an attempt to bring excitement to a format that faces ...

An Oreo cookie marketing campaign delivered almost twice the user interaction with mobile ad units that focused on swiping, tapping and scrolling compared to standard mobile banner ads, according to a ...

Most of us would agree that at its core, the goal of advertising of any form is to generate some form of intent or interest in a particular product or service. Web advertising in particular takes this ...

The standard online display banner ad finally can breathe a sigh of relief. It now has another ad unit that is even lower on the totem pole of ad industry respect -- a mobile banner. In addition to ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

The company is running the mobile banner ads within Pandora’s iPhone app. The campaign features click-to-call features that let consumers book tickets straight from their mobile device. “Using ...

When it comes to mobile advertising, most marketers just aren't that interested in banners. In fact, Yahoosaid in February it planned to give up on the format altogether, and that it would focus on ...

Google joined a handful of other companies by announcing that it is delivering mobile banner ads. Companies that use Google’s AdWords to advertise online now have the option of displaying a banner ad ...

After U.S. mobile subscribers have paid their carriers for data plans, advertisers on Yahoo Inc. mobile services this week will start trying to sell them other things. Later this week, Yahoo will ...

KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

Opinions expressed by Entrepreneur contributors are their own. Mobile advertising is becoming more popular as people use mobile devices to access websites, shop and make purchases. For business owners ...