An Oreo cookie marketing campaign delivered almost twice the user interaction with mobile ad units that focused on swiping, tapping and scrolling compared to standard mobile banner ads, according to a ...

The standard online display banner ad finally can breathe a sigh of relief. It now has another ad unit that is even lower on the totem pole of ad industry respect -- a mobile banner. In addition to ...

Two very different approaches to mobile advertising are evident in current campaigns from automakers Jeep and Honda, with the latter?s potentially providing more bang for the buck through the creative ...

The company is running the mobile banner ads within Pandora’s iPhone app. The campaign features click-to-call features that let consumers book tickets straight from their mobile device. “Using ...

According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

After U.S. mobile subscribers have paid their carriers for data plans, advertisers on Yahoo Inc. mobile services this week will start trying to sell them other things. Later this week, Yahoo will ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

The company is running mobile banner ads through Google’s AdMob. The ad, which redirects consumers to a mobile landing page, helps drive awareness and engagement. “Having a mobile landing page to ...

KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising ...

Opinions expressed by Entrepreneur contributors are their own. Mobile advertising is becoming more popular as people use mobile devices to access websites, shop and make purchases. For business owners ...

The cloud-streaming platform Agawi has announced a new service aimed at transforming the mobile banner ad. Dubbed AppGlimpse, the service creates brief playable previews of a game which land in a ...