AI is already changing how digital marketing agencies operate. The organizations that work with them are now at a decision ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. The AI boom has been defined by unprecedented innovation across nearly every sector. From ...

As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Yet, this ...

Time is money as the saying goes and for some agencies billing by the hour, for decades has been quite lucrative. But clients and agencies both have been looking for improved returns on marketing and ...

The advertising industry has entered a new phase, increasingly dictated by private equity (PE) firms. Once the domain of holding companies and independent ownership, agencies are now valuable ...