Ever since TikTok launched, different major platforms have been looking for ways to keep up with the trendy app through offering alternatives. Shorts is YouTube's way to compete with TikTok but ...

With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its short-form video ...

Starting on February 1st, creators can start making ad revenue on Shorts as YouTube released a new announcement regarding YouTube's Partner Program. But the platform will require creators to sign new ...

YouTube creators will soon have the ability to link Shorts to other types of content, such as long-form videos. The goal is to provide a safer way for creators to direct viewers to their other content ...

YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Why we ...

YouTube is launching a version of Shorts that’s only for members, allowing creators to share short-form videos exclusively with their paying viewers. The new ...

Google has built YouTube into the dominant player in the over the top (OTT) video market, especially in the United States. The company is expected to grow viewership by 2.3% to 231.5 million this year ...

Monetization from "Shorts" has gone up as a result of more ad impression opportunities, AI-targeted placements, and higher overall usage compared to the main platform, YouTube CEO Neal Mohan said ...

A while back, YouTube introduced YouTube Shorts, its take on the TikTok video format. Since then, Shorts have trailed behind TikTok, but that hasn’t stopped YouTube from innovating on the platform.

New features include a vertical live video feed, side-by-side recording, and additional tools to make Shorts out of longform YouTube videos. New features include a vertical live video feed, ...

YouTube just took arguably its biggest swing yet at TikTok as the platform war intensifies. The Google-owned giant is putting the squeeze on rival video platform TikTok by launching revenue-sharing ...