Business News Daily on MSN

Is Net Promoter Score Still Useful?

Since it was first discussed in the Harvard Business Review in 2003, the Net Promoter Score (NPS) has been a crucial metric ...
Fast Company

Net Promoter Scores are dead—here’s a better way to understand what your customers think

For years, marketers have relied on the Net Promoter Score (NPS) as the gold standard for measuring customer sentiment. But in recent years, as many brands have grown increasingly disconnected from ...
Entrepreneur

This Popular Way of Measuring Product Success Isn’t Telling You the Whole Story — Here’s What to Track Instead

While Net Promoter Score (NPS) has become the default way of measuring product success, it is deeply flawed. Instead of relying solely on NPS, product teams should prioritize usage, retention and ...
jdpower

J.D. Power China Introduces New Study Highlighting Vehicle Brand Net Promoter Score®

SHANGHAI: 17 Oct. 2025 – The inaugural J.D. Power 2025 China Brand Reputation Index NPS®[1],℠ released today, reveals that premium internal combustion engine (ICE) brands in China average a score of ...