The worst thing you can do with Net Promoter Score (the best measurement of customer sentiment out there) is also the most common thing that most people do. Before I tell you the mistakes, let me ...

The Net Promoter Score (NPS) metric is the perfect way to determine which customers are your brand advocates (NPS Promoters), which customers are moderately happy with your brand (NPS Passives), and ...

Don’t solely rely on NPS. Although Net Promoter Score is an insightful metric, it should be used in tandem with other feedback benchmarks. Utilize ML and AI. Take advantage of cutting-edge technology ...

When you create a story, what’s the first thing you should consider? Your audience. This is also true for your Net Promoter Score survey. Writing a survey question is simply a different form of ...