Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Xbox is reportedly close to announcing a new ad-supported version of its game streaming service. Apparently, Microsoft has been internally testing ad-supported cloud streaming with employees, letting ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...