The O2 has announced a revision of its outlet shopping brand identity, simplifying ‘Icon Outlet at The O2’, which is owned and operated by AEG and Crosstree Real Estate Partners, to ‘Outlet Shopping ...
O2 has launched a new brand platform and positioning that reverts back to its founding message from 2002 of the telecoms brand being “essential” to living, just as oxygen is. The ‘Essential For Living ...