Psychological research takes subjective reports more seriously, and it shies away from reifying latent variables. For instance, psychometricians build and test models of latent variables representing ...

The field of psychology is vast, and there are many ways to carve it up. For example, one possible difference is between animal and human psychology. Another division is between science and practice.

Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the sales of a product or ...