“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Aditi T. Sundaram ‘19 is a joint concentrator in Mathematics and Philosophy in Eliot House. Her column appears on alternate Wednesdays. Judging from the common use of the word, “transparency” of ...

A private company, sometimes called a privately held company or a close corporation, is a type of business owned either by a non-governmental organization or by a small number of owners. A private ...