Among the business-to-business catalogers who participated in Catalog Age’s 2002 Benchmark Report on Lists (see March 1 issue,), 60% used compiled lists. That’s an increase of nine percentage points ...

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With targeting becoming ever more ...

When trying to open a large file, around 500 MB to 2 GB, applications like Notepad and Notepad++ fail as they do not support these file sizes. Notepad was meant to take a quick look into smaller log ...