Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On the other ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Getting to know PPC takes time and effort. Can’t seem to find the answer you’re looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to ...

Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can result in new leads, customers and ...