The pay-per-call industry has experienced notable transformations in recent years thanks to the emergence of real-time bidding. This modern approach has revolutionized the pay-per-call model, ...

Pay-per-call advertising pioneer Ingenio was set to announce Wednesday that ads from its network would appear on InfoSpace's search site. Under the pay-per-call model, advertisers include their phone ...

The 5 Best Call Tracking Software (Low Spend, High Return) Your email has been sent Giving attribution to the marketing channels that bring in callers is a must for maximizing ROI. Call tracking ...

This is second in a series on call center benchmarking. Today's call center technologies and reporting packages make it easy to capture copious amounts of performance data. Most call center managers ...

More than 12,000 consumers and 2,000 businesses ranked the phone call No. 1 for remote interactions, beating out text, email, video calls, and chatbots Nearly half of US businesses predict their use ...