Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

The Observer has compiled a list of 2025 guides, tutorials, and manuals designed to support psychological scientists as they ...

Observations and experiments during research activities often lead to discoveries and inventions. An invention is any useful process, machine, composition of matter, or any new or useful improvement ...

Have you ever marvelled at a beautifully-written piece of research and wondered why? Or, been required to conduct one and doubted how? Or, needed to provide feedback and pondered what? And yet, ...

Pew Research Center’s experts provide analysis of trends shaping the world grounded in the Center’s rigorous empirical research. Because the Center is strictly neutral, its experts do not make policy ...