Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

Your company's brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements. A brand represents your company's daily interactions with customers and ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Great companies can create products that fail. But why do companies fail at new products?

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

BOSTON--(BUSINESS WIRE)--Harvard Business Review is pleased to announce the launch of the Playing to Win Strategy Toolkit, a new product developed by Roger Martin and Jennifer Riel of the Rotman ...

Whether you're a solo entrepreneur, just starting out or a well-established business, the Customer Journey Toolkit is the perfect companion. Discover the power of the Customer Journey Toolkit: more ...