Integral Ad Science UK managing director Niall Hogan asks, can programmatic and high media quality coexist? It has been suggested that programmatic media is the fastest growing phenomenon in the ...
Havas Group has announced the release of the Client Trading Solution (CTS), a programmatic solution offering clients visibility and control over their advertising campaigns. The platforms allows ...
Ahead of judging this year's The Drum Digital Trading Awards, Mediacom's chief digital officer, Deidre McGlashan, discusses the issues and potential that programmatic trading offers marketers and ...
Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...
With more ad sales being done programmatically, FreeWheel, Comcast’s ad-tech company has introduced a new product designed to enable media companies manage inventory across sales channels. FreeWheel’s ...
LONDON, Feb. 21, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership ...
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...
Seth Dallaire is VP, Global Agencies/Accounts and Sales at Yahoo!. Dallaire discussed industry trends and Yahoo!’s plans to address the agency in an interview with AdExchanger.com. AdExchanger.com: Do ...
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