Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

With inflationary pressure, rising interest rates and a looming recession threat, companies of all sizes face the daunting decision to decrease or freeze marketing budgets as an expense reduction ...

What kinds of marketing messages are effective—and what makes people believe certain political slogans more than others? New ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

I’m sure you know the basic concept: your marketing message is how you describe your company and its products to your customers and prospective customers. It sets the tone for all your customer ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...