Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

Every year, I read applications for my department’s Ph.D. program at Brown University. The ones I usually see are from people who might want to work with me either as their primary or additional ...

Businesses often make or rewrite their strategic plans when the organizational structure is changing, or as a way to respond to changing market conditions. Change can be a difficult process and ...

Having a clear and compelling purpose is now becoming increasingly essential for any company or brand which seeks to attract talent, inspire its community and out-innovate its competition. At its best ...