Hip Hop mainstays not only bridged the gap between culture and style, but also proved that there was a demand from fans to get clothing designed by their favorite artists. From Pharrell’s Billionaire ...

Now, many hip-hop artists use Custom Medals to commemorate their victories as proof of their creativity, personal style, and ...

In hip-hop, creating an apparel line beyond basic merch means being cut from a different cloth. Here are the best MC-owned, operated, or faced clothing companies.

Hip-hop has always been bigger than sound alone. From fashion and visuals to physical merchandise, artists build brands fans can recognize, wear, and belong to.

Two women walk in the store and after greeting them with a huge smile, Banji Adafin rushes over to scribble in a notebook. He writes "11:15 a.m." More than two hours after he unlocked the door at Cake ...