Ashish Srimal, cofounder & CEO at Ratio, is a SaaS entrepreneur and executive who has built SaaS startups and led large SaaS businesses. Price serves as the critical deciding factor for consumers in ...

While the zero-price effect lowers the entry bar and can fuel growth, it doesn’t guarantee easier conversions and carries ...

Getting your product out there, especially in the B2B SaaS world, can feel like a puzzle. You’ve got this great software, but ...

It’s been a long time since Salesforce helped change the world of technology by claiming it was going to end software. Its model of selling access to a managed service that was hosted on the cloud ...

After staging our first TechCrunch Disrupt in San Francisco in three years, Slack is much quieter than usual this morning. My colleagues are flying home to cities as far flung as Taipei, Paris and ...