Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ...

Marc Benioff, Salesforce co-founder and co-CEO, gives the keynote address at Dreamforce 2017. (Salesforce Photo by Jakub Mosur Photography) Enterprise software companies are thinking along the same ...

Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ...

Connected data and automation capabilities make companies more productive and efficient, without sacrificing customer experience Customer Data Platform integrates with Google for seamless first party ...

Salesforce launched its first integrations with newly acquired Slack across its clouds and Customer 360. The effort is aimed at hybrid work and the "digital HQ" as well as resolving customer issues ...

Salesforce last week unfurled an update to its customer data platform (CDP) that adds promises to make it easier to personalize sales and marketing efforts by leveraging among other things artificial ...

SAN FRANCISCO — Asserting that the fourth industrial revolution is connectivity, Salesforce.com CEO Marc Benioff announced at Dreamforce 2018 the forthcoming release of Customer 360, a set of services ...

Salesforce builds out its customer data management capabilities and teams up with AWS and Genesys on an open spec for data exchange At last year's Dreamforce, Salesforce launched Customer 360 to map ...

How many times have you called into a company, answered a bunch of preliminary questions about the purpose of your call, then found that those answers didn’t make their way to the CSR who ultimately ...

The holy grail of customer experience these days involves gathering all of the data on an individual customer into a single record. Today at Dreamforce, the company’s massive customer customer ...

Salesforce is doubling down on its goal of helping businesses get a "360 degree view" of their customers with new announcements at its annual Dreamforce mega-conference in San Francisco. The key ...