Google on Tuesday announced the rollout of a new suite of AI-driven tools for Search ad campaigns. The features, housed within the new AI Max settings for Google Search campaigns, help advertisers ...

For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...

Google has begun to release details on how artificial intelligence will improve advertising. The company on Tuesday introduced a suite for search campaigns with one-click features where AI learns from ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes, ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased performance by finding more relevant and high-performing search queries and ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative. AI Max for Search is globally available in beta.

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...

With customer acquisition central to almost every marketing strategy, it’s hardly surprising that marketing advice is teeming with formulas to optimise paid search advertising campaigns. It’s an ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...