Psychological and media research shows that people tend to recall items at the beginning and at the end of a list better than they recall items in the middle. This is known as the serial position ...

Giving a presentation isn’t just standing at a podium reading a list. If you want to convey your information well, organize it so the most important stuff is told first, and also last. As business ...

Let’s say you want to try to sneak something past a person, but don’t want to take the rap for it if you’re caught. You need to make use of the serial position effect. The effect reveals how our ...