Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Running a business and ensuring long-term success does not happen immediately. It takes a lot of effort, patience, and resources to achieve a high level of fulfillment and be a prominent leader in ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...