I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly ...

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for ...

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google Ads is among the most effective and complicated platforms in the world. With a complex PPC platform, how can you be sure you’re getting the best bang for your buck? Something not often ...

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...