Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

Developing a social media plan is vital for a coherent and effective social media presence for businesses and organizations. Here we go through the step by step process of making and developing your ...

A social media marketing strategy defines how your brand will attract and engage with consumers and what results you expect. It identifies the channels and customers to target and the content most ...

You started your year of posting on social media strong, but then life got busy. Now the plan you made at the end of 2024 is gathering dust in a Google Doc. Notifications are stacking up. Guilt is ...