NEW YORK — Today, Sportico and Athena Elite Sports announced the launch of Next Gen Sports Lab, a summer program designed to immerse high school students in the dynamic world of professional sports.

Jason O. Bradley and Jerry Bruce wanted to create something special in their home state of Arkansas, where they did not see a place where Black kids could learn from people that look and speak like ...

Technology aims to perfect most aspects of the human experience. Sports is no exception. The Sports Science Lab is a cutting edge think tank of sports scientists, exercise scientists and biomechanists ...

SAVAGE, Minn. — Softball is skyrocketing in popularity across the U.S. right now, and along with that, the dreams of young players hoping to play in college. According to the NCAA, the number of ...

TALLAHASSEE, Fla. (WCTV) - Leon County students will soon have the opportunity to break into a new and potentially lucrative market: esports. Several renovations are expected to make their way to R.

Sports data and technology company Genius Sports has acquired fan data firm Sports Innovation Lab, the two sides announced on Thursday, building on Genius’ 2024 launch of an omnichannel marketing ...

Sports Innovation Lab is a data, analytics, and insights leader trusted by global advertisers and sports bodies to deliver precision media targeting and optimize sponsorship strategy. The acquisition ...

For decades, access to sports has been limited for many communities of color, with barriers often extending beyond the playing field. This year, adidas is taking another step toward dismantling those ...

NEW ORLEANS — Mayor LaToya Cantrell cut the ribbon at the grand opening of a new E-Sports Lab at the Milne Recreation Center on Tuesday. According to the New Orleans Recreation Development Commission, ...

The Sports Performance Lab (SPL) launched its third location in Ridgefield, the rehab facility announced on Aug. 16. The facility is dedicated to reducing the risk of injuries and maximizing potential ...

Google may have given the ad industry the equivalent of a seventh-inning stretch vis a vis identity-based targeting -- at least for now -- but that hasn't stopped big agencies and their clients from ...