ActiveCampaign, a marketing platform provider, has launched a Square Loyalty integration, further expanding its partnership with Square to support food and beverage, retailers, salons, and ...

Loyalty and guest engagement platform Thanx has integrated with Square, which has an ecosystem of commerce solutions. With this launch, Thanx now supports every major point-of-sale system, reinforcing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...