A strategic sales and marketing plan outlines specific customer markets a business will target with a sales and marketing campaign.It also delineates tactics the business will use to reach target ...

Dave Anderson explains how dealerships can boost results by focusing on high-impact strategic planning, hitting vital goals, ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

To stay in business, every business needs to convert prospects to closed sales. How a company markets to potential customers is a marketing strategy. A company may have more than one strategy in place ...

In today's volatile business environment, CEOs are increasingly recognizing that sales, inventory and operations planning (SIOP) is not merely an operational function but also a strategic lever for ...

Opinions expressed by Entrepreneur contributors are their own. Starting a business or launching a new product is both exciting and daunting, and many entrepreneurs feel a lack of clarity as to how to ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

In sales, you are only as good as your last deal. Every day, week, month, or quarter is a fresh start where, once again, your team needs to gear up and deliver. Great sales leaders are able to push or ...

NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) today announced the launch of IDC Velocity for Sales, a first-of-its-kind SaaS platform that enables Sales and Revenue Operations ...

Kevin Plexico, senior vice president of information solutions at Deltek and a 2022 Wash100 Award recipient, published his latest article as a part of Executive Mosaic’s GovCon Expert program on ...