Like mules, which can carry cargo equaling about 20% of their body weight for more than a dozen miles, strategy statements are often tasked with taking on super-heavy loads. Too many of them now ...

Trump has a history of unconventional foreign policy moves, making it hard to predict how this formalization of national ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

Most companies create a business strategy and then design a separate document for their marketing strategy. Although that makes sense on some level, I've recently found that combining the documents ...