Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

The merits of strategy are not in form but in execution. Strategies remain incomplete until handed off and executed—often to people uninvolved in the planning process. These individuals are crucial ...

Business strategy used to be a clear and methodical process. No more. Today’s discontinuous technologies and disruptive change have reinvented the rules of strategic planning. If you’re going after a ...

The past two years were as disruptive as they get for both society and business. So how do you plan for the next year when the past two were so uncertain? Success today requires hedging bets, keeping ...

A recent e-mail from a reader: You wrote in Computerworld/Storage about building a storage strategy road map. The article illustrated the needs to develop a storage strategy road map but did not ...

Avoiding friction points is often discussed as specific to user experience. And that is indeed useful in marketing optimization. But, 'tis the season for thinking about next year before this year is ...

That is the message Mark Lewis, executive vice president of open software at EMC, gave to a crowd of IT administrators during his keynote at the EMC Technology Summit, held this week in Orlando, Fla. ...

is set to report earnings this Thursday, April 24, and Wedbush Equity Research is expecting the technology giant to report revenues in line with above-consensus estimates. The firm is also maintaining ...