Mission vs. Vision — Here's How Your Success Depends on This Distinction

Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right is well worth the effort.
Newsweek

What Does Your Business Need To Thrive? Values, Vision And A Mission

Author, speaker and faith-driven leader at BrigFoot, LLC. For any business to thrive, it is important to have a strong set of corporate values, a strong mission and an inspiring vision. In fact, it's ...
Forbes

12 Critical Elements To Get Right When Fine-Tuning A Business Statement

While it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your ...
Forbes

Why Your Mission And Vision Statements Don’t Work (And What To Do About It)

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...
Newsweek

Tying Your Mission and Vision to Daily Goals

When was the last time you revisited your company's mission or vision statement? Do you even have one? Your brand strategy includes your mission and vision statements because those are the top of your ...