Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Author, speaker and faith-driven leader at BrigFoot, LLC. For any business to thrive, it is important to have a strong set of corporate values, a strong mission and an inspiring vision. In fact, it's ...

Traditionally a mission statement is a formal summary of the aims or purposes and values of a company, organization, or individual. Purposes are the fundamental goals an organization aims to achieve, ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

When was the last time you revisited your company's mission or vision statement? Do you even have one? Your brand strategy includes your mission and vision statements because those are the top of your ...