People are spending vigorously for the season, but some are making trade-offs to buy gifts and other holiday splurges.
Digital natives want financial institutions to provide cutting-edge, instant solutions. The motivations, needs, and desired solutions vary significantly among three different groups of digital natives ...
In the last few years, digital data collection has come under fire from consumers as things have gone awry, with information being used for purposes for which it shouldn't be used. Data is, however, ...
The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...