Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

Marketers have been striving to achieve customer understanding for decades. The pursuit is only getting more complex with the predominance of digital activity. “The aim of marketing is to know and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Billee Howard As 2024 ...

When it comes to demonstrating empathy, there’s something to be said about the phrase, “Walk a mile in someone else’s shoes.” Many of us have been told this at some point and hopefully changed for the ...

Camille Nicita is President & CEO of Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies. When it comes to upselling and loyalty programs, consumers ...

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...

Quiq reports nine key customer service challenges, emphasizing setting clear expectations, training for empathy, and ...

Today’s business environment is tough — as such, customer success has become a crucial aspect of generating revenue. It’s no longer enough to simply acquire new customers; retaining and expanding ...

Opinions expressed by Entrepreneur contributors are their own. Whether you’re a business just starting out or have been around for decades, you’ve probably used surveys to keep a pulse of your ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...

I was at a brewery around 9 p.m. when a group of cyclists rolled up. There were around seven of them, of varying ages ranging from their early 30s to late 40s. It was a beautiful, slightly cool ...